The Film Industry – Related Words

Production

Film production is the process of creating a film from one idea that has been developed for an audience. This is the first stage of making a film. For example 20^th Century Fox produce some of Hollywood’s biggest films and ideas

Distribution

In marketing, distribution is the process of moving a film from its production to its audience. For example paramount will put the film into cinemas and after will put it on to DVD and Blu-ray.

Exhibition

This is when the retail branch of the film industry. It involves not the production or the distribution of motion pictures, but their public screening, usually for paying customers in a site devoted to such screenings, the movie theatre. What the exhibitor sells is the experience of a film (and, frequently, concessions like soft drinks and popcorn). Because exhibitors to some extent control how films are programmed, promoted, and presented to the public, they have considerable influence over the box-office success and, more importantly, the reception of films.

Audience

The audience is the key for creating and advertising any film made considering that this is the demographic in which is going to make an income for the film companies. Target audience are a key concept in the industry.

Institution

The institution is the company, in which, the industry uses primarily uses. This is the same for the film industry and Paramount is the institution.

Convergence

The term convergence is when a product, i.e. a phone, not only serves its prime purpose, in also unites other technologies for example camera, the Internet etc. In the film industry, the same thing applies. If a book or novel is turned into a film, then this is convergence.

Synergy

This is when two companies work together for one goal or purpose. For example if Disney and McDonald’s work together, the release toys with meals, which not only advertises the film, but it also entices children to buy the food for the toy.

New Technologies

This is where new things, i.e. LCD/LED television, have replaced old technologies (Box TV’s). This is what film companies have to consider when they create and release any film.